The Care and Feeding of Writers

Insights into the Life of an Indie Author


Let’s say that you have a new favorite indie author. You loved the first two novels in her epic fantasy series filled with great action and fascinating characters, especially the sassy, yet dangerous female dragon that lurks in the river near the castle. But it’s been months and months since the last book came out. Where’s the third? Doesn’t she know how much you want to read it? What is that writer doing?

Believe me. She wants to get the third epic fantasy novel to you as soon as possible. But besides writing, revising, and editing that book, she’s running the business of being an independently published author. Her many tasks include book production and promoting.

At this point, you might say, “But wait. Can’t she hire people to do some of this stuff?”

She could, but quite possibly she can’t afford to. Sad to say, the world of indie publishing is like the Wild, Wild West. Mostly, the folks making money aren’t the folks out there panning for gold in the publishing stream, but the suppliers of goods and services.

And it’s fairly certain that your indie author is busy following at least some of these common pieces of advice: “You need a web site and you must post a blog on it once a week. Build your email list. You need author’s pages on Facebook and Goodreads. You have to tweet, link in, branch out, circle on Google, pin stuff up on Pinterest, post pictures on Instagram, and every once in while get a video of yourself up on YouTube.”

“But whoa there, indie author,” her advisors also say. “Slow down. Don’t get carried away. You can’t overdo the promotions because if you do, your emails will get marked as spam. You’ll be unfriended on Facebook and unfollowed on Twitter. Really you should only actively promote your work in every seventh email, tweet, or Facebook post. And anyway, you shouldn’t bother with any of this because it doesn’t work for authors to promote their own work.”

So what’s the poor indie author supposed to do? you wonder. How about this? You help her promote her work, so she can spend more time on that third book you long to read.

Here are some few simple things that will help her get the word out about her books and build a fan base for them.

1) When the author emails you about her new blog on her web site, forward the message to your friends to help her build her email list.

2) Subscribe to her web site, so you can keep up with her posts without her having to email you every time she posts a blog.

3) Retweet her tweets on Twitter.

4) Friend her personal page on Facebook, like her author’s page, and share her promotions with your friends.

5) Follow her on Goodreads and start some discussions there about how much you love her work.

Last and most important of all, review those first two epic fantasies on Goodreads, Amazon and other sites where she publishes her work. Here are some tips for your reviews.

1) Avoid spoilers. Instead, you might provide a pithy quotation that gives the flavor of the work.

2) You don’t have to say a lot. Two or three sentences are fine.

3) Judge the work within the author’s intention for it and its genre. For example, don’t slam a sweet cozy mystery set in a quaint little town with magical cats, patterns for knitted scarves, and recipes for chocolate cookies to die for because the book doesn’t have the mean streets and grit of the noir that you prefer.

4) Make sure you know what you’re talking about before you launch a negative comment about the writer’s expertise.

5) When you write a review, proofread it before you send it off. An error like saying “to much” when you should have said “too much” instantly discredits you as a reviewer.

6) Don’t nitpick. Instead, focus on what you liked best about the work.

7) We indie authors want only five-star reviews. But if you can’t honestly give an author that many, please don’t go lower than four stars.

Gentle readers, please know that writers are delicate creatures. We tend to dwell upon the few times we’ve been kicked instead of all the times we’ve been stroked. If you want us to continue to write the works that bring you laughter and tears, action and adventure, narrow escapes, heroes to admire, villains to scorn, stories to entertain you, and novels to make you wise, you have to nurture us.

All the best, Juliet

Currently, I’m promoting the audio book of Cinderella, P. I. and Other Fairy Tale Mystery Stories for grown-up, delightfully narrated by Alyx Morgan. It’s now available from iTunes, Amazon, and Audible. (It’s free when you join Audible.) You can listen to a sample at

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